Festive seasons are the perfect time for Indian e-commerce industry to earn more revenue because that is the time when Indian consumers spend more. With the rise of e-commerce companies and their growing popularity in India, the festive season has become a period of fierce competition for key Indian retailers. Various e-commerce platforms launch mega-sales before the festive period, thereby launching a brand war with high budget spending on advertising as well as sales offers on consumer durable products and services.
According to the data gathered by Criteo, during the festive season in 2015, 40 percent of online traffic on major retail companies was generated by mobile phones. Clearly m-commerce is experiencing a tremendous rise in India. Customers prefer buying new brands from upcoming shopping websites, where they are offered best prices as well as discounts. With the ease of m-commerce, they get the option to explore thousands of brands at the click of a button. Moreover, it reduces the effort of hopping from one shop to another, saving time, money and energy.